Etsy S.E.O. June 2020

How Etsy S.E.O. Works 

The main functions in Etsy's Algorithm are;

• Title & Tag  
• Attributes 
• Listing Quality 
• Customer & Market Experience 
• Recency 
• Location 

Title & Tags 

*Items in Etsy's search results will match with the buyer/searchers phrases and words 

            EX; Looking for "Banana Backpack" the KEYWORDS here are "BANANA" and       

            "BACKPACK"  The matching product will have those keywords in the title and/or tags.

• Algorithm picks matching tags and titles to be more relevant and shown more in results. 
• Matches are more likely with phrases instead on single words 
• Words and phrases at the beginning of the tittle is more important then the ending of the title. 
• Same keywords in Title should be used in Tags 

Attributes

*Similar to keywords in title, Attributes act as extra tags to help Etsy's search engine pick the best product for the buyer. 

• Things Like Color and Materials like "SILVER" or " TEAL" 
• Occasions, holidays and themes 
• Sizes and variations 
• Specific Categories 

Listing Quality 

*Etsy's Algorithm determines a listings quality by how well they do in the search when viewed. 

• More Faves, Clicks, Orders = more quality 
• ENTICING Thumbnails = more clicks 
• Proper Pricing 

Customer & Market Experience 

*Complete these things to help boost your Customer and Market Experience. 

• Shop About Me
• Completed orders (in a timely manner) 
• Complete Policies 
• Get good reviews 
• Communicate with buyers 

Recency

*Newer listings are pinged as more relevant on automatic in the algorithm.

• Renew listings that are doing well 
• Add a new listing as often as possible 

Shop Location 

*The Algorithm does it's best to keep buyers in more "local" shops.